My Eco Eden - A journey of personal growth through ethical living
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Monday, January 28th, 2008

What living ethically is to me and why this blog

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We are increasingly aware of our influence and footprint on the world surrounding us. Our negative influence on the world is portrayed daily within our media, in terms of our relation not only with others but the environment.

The Environment

In relation to the environment, issues surrounding global warming and the recent occurrence of flooding have created a growing interest in the pressing problem of the future of our planet. Despite changes being made to help combat this - promotion of steps to reduce our carbon footprint in the media, recycling facilities becoming more and more available and eco-friendly products - Britain as a whole, does very little to actively change this.

The majority of consumers in Britain can be generally described as ‘materialistic, mainly self-orientated and dominated by commercially centred motives that encourage the accumulation of wealth and possession’ (Du Plessis & Rousseau, 1999, p. 332 cited in Erasmus, Kok and Retief, 2001). To them accumulating possessions rather than being satisfied with a simple uncluttered lifestyle (Schiffman & Kanuk, 2000 cited in Erasmus et al, 2001), is the desired lifestyle. Society is constantly looking out for new products and new pleasures and replacing products that aren’t even worn out yet (Moynagh and Worsley, 2001). People are driven to earn money and work long hours to buy nice things (e.g. Drago, Black and Wooden, 2005). As a result, even though some may have good intentions or ethically orientated values, many fail to act on them using excuses as having not enough time or energy to think about the consequences of their actions and act in a socially responsible way(e.g. Moynagh, 2001).

In a recent survey, an Ipsos Mori poll, found that 56% of more than 2,000 adults interviewed believed that scientists were still questioning the existence of climate change (http://environment.guardian.co.uk/climatechange/story/0,,2117913,00.html). Maybe some people use this as an excuse not to act now and to worry about it later. Maybe a lot don’t even care. Although I can’t find the source, I read recently that over 50% of Britons don’t care about the environment or the pressing problems enough to do something.

The hope for a sustainable society rests on ‘the attainment of radical changes in consumption patterns and lifestyles’ (cited in Thøgersen, 2002). But these changes seem to be occurring very slowly, if at all.

This lack of consideration and lazy attitude towards the world around us and our thirst for materials and money, leaves the majority of us missing out on our beautiful world in all its natural glory. The simple pleasures in life, like going for a long walk in the country, without disturbances from cars, are replaced by electrical goods and staying inside with our latest possession. This is far from healthy and can numb us intellectually as well as make us lazy.

Relationships

In relation to our relationships with one another and society as a whole, comes a variety of issues by itself. Our struggle to stay healthy – mentally and physically, bring up our children well and work towards equality are only a few of the issues we face.

The relationship we have with ourselves is very important. In Britain an increase of mental health issues and obesity, as a result of a work-orientated lifestyle and comsumerism, shows our lack for personal consideration. Improving ourselves and allowing ourselves to be mentally and physically better in shape, seems to come second to our desire for money and material possession. Convenience seems to be more important, but is our convenient lifestyle really convenient?

Our constant on the go lifestyle lead us to junk food, ready made meals, missing out on exercise and leaving little time for ourselves let alone our family. Our mood as a nation has deteriorated. How can anyone consider this the easier and most convenient way of living?

We use quick fix routes to achieve some happiness through comsumerism. This lack of consideration for our basic human needs (good nutrition, exercise, self and family relationships) leaves us in an awful mental and physical state.


Ethical living promotes ‘a better mindset that espouses a better awareness and sense of conscience about one’s actions’ (Leo Hickman, 2001). It is a philosophy of making decisions about everyday life in relation to ethics and morals, specifically focusing on relationships with friends and family, the environment and most importantly ourselves. It is about enjoying the world we live in, not in a comsumeristic, materialistic fashion, but a natural fashion. Getting back to the root of it all. Allowing our mind to be calm and at peace.

Living ethically to me, means working with the Earth, not only in relation the beautiful natural world in the form of plants and animals, but in working with each other and promoting healthier relationships.

Becoming a mother has enforced this further into action. The desire to instill values that work in harmony with the earth is important to me, for my son. For him to place more value on his family and his environment than a computer console or money, is a crucial and important developmental issue. I believe by setting a good example and showing my conscious awareness of my affect on the environment and showing my ability to take action as opposed to showing a lack of consideration, is a fundamental value that everyone should have.

I hope to achieve this and document this through my blog, as well as to give advice to others at the same time.

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